Farmers Market ~ 3rd & Fairfax
Roger Dahlhjelm, a businessman, and Fred Beck, an advertising copywriter asked the owners of “Gilmore Island,” a former dairy farm at 3rd & Fairfax, if they could invite local farmers to park trucks on the vacant land to sell fresh produce to local shoppers.
18 farmers responded to the opportunity to sell their fresh produce, and paid 50 cents rent to park their trucks on the property. Originally called the “Farmers Public Market,” the concept was so popular that within months, permanent stalls were erected to provide the farmers with a more convenient way to provide their produce. The “Public” was dropped from the name almost immediately.
Today the Farmers Market employs 700 people and is home to at least 85 different shops and restaurants. In an average year the market sees 3 million visitors, it sells 1,000 gallons of coffee a day, and at least 20 different languages can be overheard being spoken to customers.
The market's "official hours" are 9am-9pm (m-f), 9am-8pm (sat) and 10am-7pm (sun). The only time in its history the market place was absolutely quiet during business hours was when the entire market shut down for 2 minutes on 9/11/2002 ~ a year after the attacks on the World Trade Centers and The Pentagon.